When you start a business, one of the key decisions you need to take is how your business will be represented on the web.
In 2022, the options are many, and you can find a website builder solution around every corner.
Because of this, using a website builder solution seems like the obvious choice:
- No need to know any coding: everything is visual, you can simply drag and drop content were you want it.
- Your costs can be kept extremely low: a few euros for hosting each month and that’s it!
- No need to deal with designers, developers, project managers…
From that perspective, it does sound like an excellent deal, doesn’t it?
The problem is that, like most things, when it sounds too good to be true, it’s probably is.
I’m sure that these website builder solutions definitely are suited for some businesses.
But much like Google Translate can do a good enough job for some translation jobs, visual website builders can only go so far in translating your business image to the web.
In my experience, business owners have usually a very clear idea or vision of what their business image is or should be.
The organic bakery around the corner of your home appeals to you not only because of their excellent bread and other pastries but also because of the unique colors and design of the store that seems to match perfectly with the friendly people operating it.
The challenge of creating a fitting web presence for such a business goes beyond finding the right logo and color scheme. It’s about taking the uniqueness that makes the business stand out and translating it to the web. And that can be a challenge!
I have seen businesses that are very attractive in the real world, but with a very disconnected web experience. And in a world where people are making their choices more and more online, an inappropriate web experience can have far-reaching consequences for your business income.
It’s possible that, next to your duties of leading your business, you do have the time and the skill to build your own web presence using whatever tools you find available.
But chances are that the day-to-day challenges you are faced with when running your business will leave you with little time to do this. Therefore, it is essential to find a partner who can help you in this area and who understands how to achieve your vision on the Web. If this scenario sounds familiar to you, and you are having a hard time finding a partner to help you shape your web presence, get in touch with us!
